The TRAFFIC SHOW is a biannual wholesale trade show held at Palmer Event Center. Our audience encompasses a diverse range of brands and lifestyles, including outdoor enthusiasts, active individuals, fashion aficionados, action sports participants, fitness enthusiasts, travelers, and others. We facilitate the convergence of products from various channels, enabling retailers to discover the essential products for their retail establishments. Through our partnership with CINCO KINGS, we create an inviting and conducive environment for brands and retailers to engage in business discussions.